Black Friday And Cyber Monday Don’t Matter As Much As November

Black Friday, Cyber Monday, Thanksgiving Day, now & –- what does it all mean?

Well, pretty much nothing. Traditionally, Black Friday was the day that retailers, well, got back in the black. And, for the most part, was the first real promotional shopping day of the holiday season. It wasn’t until recently that Black Friday & Cyber Monday even became known as the busiest shopping day of the year – that title was held, and probably now will be again, by Cyber November or Black November. You can blame Internet for that, as promotions have been released to all of November.

The more the sales and promotions are spread by Internet the more dilution you can expect to see across the November. Which is of course absolutely fine, but simply put, we need to dial back the hype at the same time. Over the past several years, every time Black Friday & Cyber Monday sales slipped or traffic was reportedly down, we tend to act like Chicken Little – but that needs to stop. For better or worse, Black Friday And Cyber Monday is now Black November or Cyber November – regardless of the channel the sales are on – and we should begin to react accordingly.

We also get peppered over the course of this month with the barrage of online vs. in-store sales comparisons. The fact that Internet sales grew at a double-digit pace does not surprise me. Throughout the year, the percent growth of Internet sales is also in the double digits. The fallacy is in trying to compare percent growth of Internet sales to percent growth of in-store ones. Internet sales are still in their nascent stages compared to traditional brick and mortar sales and are therefore operating off a much smaller base. When you calculate percent growth off a much smaller base, it’s far easier to have more impressive numbers.

“Every day of November is going to be ‘Cyber-something,'” Youssef Squali, global head of internet and media equity research at Cantor Fitzgerald, told CNBC’s “Squawk Alley” on Tuesday. “Today’s Cyber Tuesday. Tomorrow’s Cyber Wednesday. What this tells you is: What started before as one day where you can get the best deals has transformed itself into a week, maybe several weeks … where we’re getting better and better and deals.”

Black Friday shopping hit a new sales record of $3.34 billion, with Cyber Monday on track to hit $3.45 billion, according to Adobe Digital Insights. The shopping surge comes even as companies like Macy’s advertise “Cyber Week” and Jeep offers its Black Friday sales through the entire month.

Sales on Cyber Monday increased 12.1 percent over the prior year, to $3.45 billion, according to Adobe Digital Insights. That handily topped the firm’s projection for 9.4 percent growth, despite greater-than-expected sales on Black Friday.

Separate data from the National Retail Federation‘s consumer survey found that 6 million fewer people visited stores this Black Friday weekend, while 11.3 million more shopped Online. In total, 108.5 million people said they shopped Online, compared with 99 million who said they did so in stores. Bricks-and-mortar stores still account for the lion’s share of overall sales.

As We’ve seen, Black Friday & Cyber Monday 2016 was a smashing success financially, both in the U.S., Canada and in the U.K. Black Friday & Cyber Monday still looms tomorrow, and it’s safe to say that many consumers aren’t quite done with their November holiday shopping. Next year, would November sales figures once again break records in both sides of the Atlantic? A lot can happen before then, but the stats don’t lie — there are still scores of people around the world who believe Thanksgiving week is the time to be thankful for big discounts.

Consumer Spending in the United Kingdom increased to 307503 GBP Million in the third quarter of 2016 from 305664 GBP Million in the second quarter of 2016. Consumer Spending in the United Kingdom averaged 162492.11 GBP Million from 1955 until 2016, reaching an all time high of 307503 GBP Million in the third quarter of 2016 and a record low of 65075 GBP Million in the second quarter of 1956. Consumer Spending in the United Kingdom is reported by the UK Office for National Statistics.

Say Hello To Cyber November or Black November! Sales booming out early November than ever blanking the Internet and the shopping mall. Amazon, Walmart, Best Buy, Louis & other online & traditional retailer offering Black Friday & Cyber Monday discount the whole November.

Further to that end, the ICSC survey from November suggests that 80 percent of all spending from the Month went to retailers that have physical stores. Additionally, almost 30 percent of shoppers utilized buy online and pick-up in-store options. So the role of the physical store would seem to be inextricably tied to the success of digital shopping channels.

What this means to me is that the blurring of lines between retail channels is greater than ever before – and to be successful in today’s landscape, limiting yourself to a single option would seem foolish. However, at this time of year, the drumbeat seems to be to pit one versus the other in some sort of retail cage-match of nostalgia (brick and mortar) vs. progress (digital commerce).


Black Knight Home Price Index Report: November 2016 Transactions — U.S. Home Prices Up 0.2 Percent for the Month; Up 5.7 Percent Year-Over-Year

  1. – After rising 5.7 percent from the start of 2016, U.S. home prices are now within just 0.3 percent of a new national peak
  2. – For the fifth straight month, New York led all states in monthly home price appreciation, seeing 1.1 percent growth from October 2016
  3. – Though New York City was the best-performing metro area, Florida and Tennessee dominated the rest of the Top 10 list, together accounting for eight of the 10 best-performing metros
  4. – Of the nation’s 40 largest metros, only St. Louis, Mo., saw negative year-to-date home price movement through November 2016
  5. – Home prices hit new peaks in six of the nation’s 20 largest states and eight of the 40 largest metros

JACKSONVILLE, Fla., Jan. 30, 2017 /PRNewswire/ — Today, the Data & Analytics division of Black Knight Financial Services, Inc. (NYSE: BKFS) released its latest Home Price Index (HPI) report, based on November 2016 residential real estate transactions. The Black Knight HPI utilizes repeat sales data from the nation’s largest public records data set, as well as its market-leading, loan-level mortgage performance data, to produce one of the most complete and accurate measures of home prices available for both disclosure and non-disclosure states. Non-disclosure states do not include property sales price information as part of their publicly available county recorder data. Black Knight is able to obtain the sales price information for these states by combining and matching records across its unique data assets.

Each month the Black Knight HPI reports five price levels (quintiles), along with REO discount rates, for 18,000+ U.S. ZIP codes. Findings are available with or without seasonal adjustments, although all numbers that follow have not been seasonally adjusted.

For a more in-depth review of this month’s home price trends, including detailed looks at average home prices in the 20 largest states and 40 largest metros, please download the full Black Knight HPI Report at

Black Friday Isn’t The Appetiser — It’s The Cannibal That Eats Christmas

There are probably bigger things occupying most peoples’ minds today as Trump is sworn in, but UK marketers — particularly those in retail — got a piece of news that wasn’t too obvious at first inspection but leaps out once you crunch the numbers. The Office for National Statistics has officially revealed what we all probably thought was true. Black Friday and Cyber Monday are not an appetiser for Christmas — they are a pair online cannibals that eat it.

There has been a debate over the past couple of years that has seemed mind-bogglingly simple to unpick. On the one hand, some retail analysts have predicted the end of November sales are just there to get early shopping done and the numbers will pick up again in December. The other argument is more sensible: this is nonsense and people will simply get Christmas done early, hide presents and keep the credit card for the food purchases that obviously can’t be made a month before the big day.

Now we have the figures from the ONS to underscore that the common-sense argument is the correct one. The fourth quarter was good for retail, with sales up. December, for example, was up 4.3% on the corresponding month in 2015. However, it’s worth noting that it saw a 1.9% dip from November, the month before. Look at online sales and the figures are clear. December 2016 was up more than a fifth against December 2015, but there was a 5% dip in sales from the month before — November 2016. So as we went from November to December in 2016, total sales were down, and that dip was exacerbated online.

If you want the killer stat, compare sales figures for the Black Friday and Cyber Monday week (22nd to 28th November) and you’ll see order values were up 28% on the Christmas week of December 21st to 27th (which would obviously have taken in both last-minute shopping and the Boxing Day sales).

It really doesn’t take a genius to figure it out, does it? Black Friday and Cyber Monday have changed shopper behaviour. People don’t suddenly need more stuff. Everyone usually has a rough mental budget of what they are spending per person, and they are more than happy to let that figure go a little further a month before Christmas by seeking out a late November deal.

A lot is being written about these figures showing that we are increasingly shopping online, particularly mobile, but that’s a continuation of what we already know. It’s a trend that has been noticeable for a while now. The real importance to me is that these figures show we have changed the way we shop and retailers and their marketing teams will have to accept it. There is no late recovery once the bargains have been snapped up in November. It was a pipe dream that hasn’t panned out. People buy in the sales a month early and congratulate themselves on having “done” Christmas.

State Parks Offers Outdoors Over Stores on Black Friday November 25

State Parks Press – State Parks Offers Outdoors Over Stores on Black Friday November 25

The Office of Parks, Recreation and Historic Preservation (State Parks) encourages all to freely enjoy state parks on Black Friday November 25. As an alternative to busy shopping centers, several parks across the state are offering special events and programs such as the Buy Nothing Day that allow visitors to recycle and repurpose items into gifts, the Thanksgiving Walk Off and even a surprise visit from Santa on Black Friday that is sure to bring enjoyment and excitement.

We encourage all to escape, explore and experience all that state parks have to offer,” said State Park Commissioner Rose Harvey.

State Parks are open year round and while our properties are family friendly and affordable they are free to enter on Black Friday. Extend the holiday gathering with family and friends by visiting a state park and connecting with nature and each other.

For a full list of state park programs on Black Friday and over the Thanksgiving holiday weekend please visit Click on November Events right on the homepage.

While a majority of state parks do not charge this time of year the few parks that do such as Niagara Falls in Niagara County, Walkway Over the Hudson in Dutchess and Ulster counties, Rockefeller State Park Preserve in Westchester County, Minnewaska State Park Preserve in Ulster County, Connetquot River State Park Preserve and Bayard Cutting Arboretum in Suffolk County and others are waiving the vehicle entry fee for Black Friday November 25.


Irish retail sales get ‘Black Friday’ boost in November, says CSO

THE IRISH TIMES – Jan 5, 2017

Irish Retail sales get ‘Black Friday’ boost in November, says CSO Sales of electrical goods showed the biggest jump, up 17% with cosmetics up 7.9%

Share to Facebook Share to Twitter Share to Email App Share to LinkedIn Retail sales rose by 0.9 per cent from October to November and were up 4.3 per cent on an annual basis, new figures from the Central Statistics Office show. If car sales are excluded from the figures, retail sales jumped 3.1 per cent month-on-month and were up 4.9 per cent versus the same month a year earlier.

The value of sales also rose, up 0.6 per cent in November versus the previous month and by 2.1 per cent annually. Excluding car sales, there was a 1.8 per cent monthly jump and a a yearly increase of 2.2 per cent. Sales of electrical goods showed the biggest monthly jump, rising 17 per cent. Pharmaceuticals, medicals and cosmetic articles sales, rose by 7.9 per cent.

Car sales showed the biggest monthly decline, down 1 per cent, followed by bars, down 0.9 per cent. Davy analyst David McNamara attributed the jump in retail sales to Black Friday offers.

Mr McNamara said early indications from industry body Retail Ireland suggest that December sales were slightly softer than expectations but still up significantly on the same month a year earlier.

“Consumer spending should post another robust gain in the fourth quarter,” he said.

Dermot O’Leary, chief economist with Goodbody said the latest figures show spending strengthening after its post-Brexit lull with core retail sales were the highest in nine years.

“A weak sterling should ensure that price deflation will remain a feature on the Irish high street in 2017,” he said.

Elsewhere, Merrion chief economist Alan McQuaid forecast headline retail sales volume growth for 2016 as a whole of just over 6.0 per cent, which he described as

“a healthy performance all things considered, albeit lower than the 8.2 per cent growth posted in 2015.”

“Personal spending growth is expected to slow further in 2017 on an uncertain global backdrop but still remain positive, especially as we see sterling appreciating against the euro this year on Eurozone political worries,” Mr McQuaid said.

Related News

Irish Hospitals see highest number on trolleys for a decade in November 2016



The latest retail figures for November show a strong month, boosted by ‘Black Friday’. Retail sales excluding motors were up a massive 3.1% month-on-month (mom) and 4.9% year-on-year (yoy). This compares to a 3.8% annual gain in October.

Electrical goods and cosmetics performed best but at a price of heavy discounting – retail prices were down 1.2% on the month and 2.5% on last year.

Early evidence from industry body Retail Ireland suggests that December sales were slightly softer than expectations but still well up on December 2015. So consumer spending should post another robust gain in the fourth quarter.

According to Davy Stockbrokers, a recent phenomenon in the November data has been the boost in sales volumes from the marketing around ‘Black Friday’. In November 2015, retail sales (ex-motors) were up 2.1% mom, and this year’s bounce has been even more pronounced. The period is also marked by heavy discounting – retail prices were down 1.2% on the month and annual deflation accelerated to 2.5% from 1.9% in October.”

Related News: Irish Hospitals see highest number on trolleys for a decade in November 2016


Apple Watch Sales Were Way Up Over The Holidays, Slice Data Shows

The device saw a huge spike in online sales over Cyber Weekend, particularly on Black Friday.

Apple CEO Tim Cook promised big Apple Watch Sales during the holiday season, and new data from Slice Intelligence suggests that the company delivered.

Slice, which draws its data from online receipts, says Watch sales were up 57% from sales in November and December of 2015. Apple had only one model of Watch available in 2015, the Series 1, available in 38mm and 42mm sizes. In November and December 2016, customers could choose the Series 1, the new Series 2, or the Nike Edition of the Watch.

In terms of revenue, Slice believes Watch revenues were up 111% during November compared to November 2015. Revenue from sales of the device during December were up 55% from last year.

Cook said during a Reuters interview December 6th that internal sales numbers showed that Apple Watch sold a lot during the first shopping week of the holiday season. Cook said “sell through” (actual sales, not just inventory shipped to stores) during the first week of the holiday season was the strongest the product has ever seen.

Slice says online sales of the device showed a large spike over Cyber Weekend (November 25th through November 28th), particularly on Black Friday (November 25th).

Most people chose the larger 42mm Apple Watch over the 38mm size this holiday season, the Slice data show, but not by a wide margin. Slice says the smaller version was more popular during the holidays last year.

Neil Cybart, an analyst with Above Avalon, said in early December Apple Watch could sell close to 5 million units this holiday quarter, making it the best quarter yet for the device. Since Slice tracks online sales, it doesn’t provide estimates of total unit sales.

Slice’s data is based on actual online purchase data and e-reciepts. Its Apple Watch sales analysis is based on a sample of more than 20,000 online shoppers.


2-Black Friday gives one-off boost to retail sales in Brazil

ReutersBRASILIA, Jan 10

Retail sales in Brazil rose more than forecast in November as early holiday discounts boosted demand for electronics and home appliances, offering temporary relief amid expectations of a weaker December. Retail sales volumes excluding cars and building materials rose 2.0 percent in November from October after falling for four consecutive months, figures from government statistics agency IBGE showed on Tuesday.

The increase, the sharpest since July 2013, far exceeded the rise of 0.4 percent that economists in a Reuters poll expected. The November surprise reinforces the growing popularity of Black Friday discounts in Brazil. Sales rose 2.1 percent from October for home appliances and furniture, and increased 4.3 percent for computers and office supplies. “The performance of these segments in November suggests some early shopping for Christmas, a trend that has strengthened every year,” IBGE said in a statement.

In 2014 and 2015, November sales also surpassed market expectations by a wide margin, only to plunge in December. “The November picture is clouded by the Black Friday effect,” economists with São Paulo-based consultancy MCM wrote in a note. “The likely anticipation of Christmas shopping should mean that sales have dropped in December.” Black Friday took place on Nov. 25 even as Brazilians do not traditionally celebrate the Thanksgiving holiday that precedes it in the United States.

The MCM economists said they saw no signs that the retail sector would stabilize in the near term. Brazil has been stuck in a recession since late 2014, with more than 12 million unemployed. Sales fell 3.5 percent from a year earlier, less sharply than the Reuters poll respondents’ expectations of a 5.45 percent drop.

Yields on interest rate futures rose slightly as traders reduced bets on an aggressive rate cut by the central bank on Wednesday. A broader retail measure that includes sales of automobiles and building materials rose 0.6 percent from October with seasonal adjustments.