The 10 Biggest E-Commerce Shopping Days of 2016

130117-ddp-lg.jpgCyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research from comScore.

The report was based on comScore 2016 data for non-travel (retail) e-commerce spending via both home and work desktop computers. The researchers excluded auctions and large corporate purchases from the data set.

Consumers in the United States spent $2.67 billion via desktop computers on Cyber Monday 2016. The following day (November 29) was the next biggest day of the year for e-commerce purchases, followed by Black Friday (November 25).

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Consumers spent $63.1 billion via desktop computers on retail e-commerce sites this holiday season (November through December 2016), up 12% year over year.

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About the research: The report was based on comScore 2016 data for non-travel (retail) e-commerce spending via both home and work desktop computers. The researchers excluded auctions and large corporate purchases from the data set.

$250M On Cyber Monday: Minnesotans Online shopping Spent

Report: Online shopping data spanning from Thanksgiving Day to Cyber Monday shows Minnesota shoppers spent $250 million this year, a roughly 17 percent jump from a year ago. Counting all 50 states, a record-breaking $12.8 billion was spent during the five-day period. That’s over 15 percent more than what Americans spent in 2015.

National Retail Federation’s survey report showing, Average spending per person over Thanksgiving weekend totaled $289.19, down slightly from $299.60* last year. With an average of $214.13 specifically going toward gifts or 74 percent of total purchases.

It was a strong weekend for retailers, but an even better weekend for consumers, who took advantage of some really incredible deals,” NRF President and CEO Matthew Shay said. “In fact, over one third of shoppers said 100% of their purchases were on sale.

The survey, which asked 4,330 consumers about Thanksgiving weekend shopping plans, was conducted November 25 – 26 and has a margin of error of plus or minus 1.5 percentage points.

Approximately $3.45 billion was spent across the country on Cyber Monday, the largest amount in the history of the online sales day.

To drive attention to its sales, Target announced a 15 percent off deal that applied to all in-store and online purchases on Sunday and Monday. The offer led the retailer to its best-ever 2016 Black Friday performance on its website.

From November 1st to the 28th, about $40 billion was spent online, not counting in-store purchases. Data totaling all in-store purchases made in the U.S. during November has not been released, but it is estimated that 154 million consumers spent an average of $289.19 on Black Friday alone — amounting to roughly $44.5 billion. That’s on top of the $15.4 billion that was reportedly spent at independent retailers and restaurants on Small Business Saturday.

Looking ahead to This  December, Tamara Gaffney, principal analyst at Adobe Digital Insights, said retailers will be shifting their sales tactics. “Prices are expected to start climbing,” she said, “as retailers shift attention to extend the season late into December with quick shipping deals and the option to click and collect in store.

Among Minnesota’s top big-box retailers, free shipping and in-store pickup are options that both Target and Best Buy have said they will be using to entice customers until the year’s end.

Full data results will not be published on NRF.com. News media and analysts who require additional information can contact press@nrf.com.

Customer Bought iPhone Every 2 Seconds on Cyber Monday

Cyber Monday Sales Hit a New All-Time Record in 2016. It’s official: Cyber Monday 2016 was the biggest day in the history of U.S. e-commerce.

According to data collected by eBay DataLabs on Cyber Monday on November 28, the most popular gadget of the holiday season so far–based on actual purchases–is the Apple iPhone 7. Specifically, they purchased the 128GB model that costs $710 exactly once every two seconds. The only other item to sell that quickly? Perfume, Right.

If you’re like me, you maybe didn’t realize eBay even provided this type of data, but it’s incredibly valuable if you’re wondering which gifts to buy over the holidays, which products are trending with customers, or if you are in the market to buy a new gadget yourself. Some of the other data they released for 2016 Cyber Monday is also interesting.

For example, the prime shopping time for desktop users is over lunch–starting at 12PM. Yet, for mobile users, the most purchases occurred in the evening at 7PM.

Other than the iPhone 7, smartphones in general were hot items. A customer bought one every two seconds. The second most common item sold? That would be a laptop, even though there’s a perception that everyone who wants a laptop already has one or that these mainstay devices for business are not as popular as they once were.

In electronics, the most popular consumer device on Cyber Monday was the Microsoft Xbox One S, beating out the Apple MacBook Air 13.3″ LED with an Intel Core i5 processor, 8GB RAM, and 128GB of storage (second place) and the GoPro Hero 3+ Silver Edition (third place).

The GoPro Hero is a surprise. The company has struggled to recapture (no pun intended) their former glory in the action sports market and recently announced more layoffs.

The Apple Watch ranked in the middle of the pack–someone bought that device every 12 seconds on Cyber Monday. Drones were sold about every 16 seconds.

Consumers spent $3.45 billion online on Monday, according to Adobe Digital Insights, easily blowing past initial estimates and continuing a strong Thanksgiving-Black Friday weekend when a number of brick-and-mortar retailers, including Walmart WMT 0.34% , Kohl’s KSS 2.02% , and Target TGT 0.75% beat company records for digital sales.

As for chats with the AI-powered shopping assistant available through eBay, DataLabs reports that headphones and speakers were the hottest topics but the iPhone and laptops were actually more common as purchases. It’s possible more people wanted to talk about these consumer product lines but actually bought other items.

You can browse the DataLabs site to find other trends, especially as you start thinking about who is buying which gadgets for the holidays and which devices are not on the list. Don’t see too many Samsung phones? That might have something to do with the ongoing battery problems. Also curiously missing? Any of the recent virtual reality headsets.

On Monday, Amazon.com, AMZN -0.92% —by far the largest online retailer in the U.S. with total sales of about $80 billion—said it was on pace for its biggest day ever.

Knowing the iPhone is even more popular than any os us imagined explains a bit about why Apple is building the most amazing office space ever. Maybe the company will eventually figure out how to make the iPhone last more than a day.

Black Friday And Cyber Monday Don’t Matter As Much As November

Black Friday, Cyber Monday, Thanksgiving Day, now https://twitter.com/hashtag/BlackNovember & https://twitter.com/hashtag/CyberNovember –- what does it all mean?

Well, pretty much nothing. Traditionally, Black Friday was the day that retailers, well, got back in the black. And, for the most part, was the first real promotional shopping day of the holiday season. It wasn’t until recently that Black Friday & Cyber Monday even became known as the busiest shopping day of the year – that title was held, and probably now will be again, by Cyber November or Black November. You can blame Internet for that, as promotions have been released to all of November.

The more the sales and promotions are spread by Internet the more dilution you can expect to see across the November. Which is of course absolutely fine, but simply put, we need to dial back the hype at the same time. Over the past several years, every time Black Friday & Cyber Monday sales slipped or traffic was reportedly down, we tend to act like Chicken Little – but that needs to stop. For better or worse, Black Friday And Cyber Monday is now Black November or Cyber November – regardless of the channel the sales are on – and we should begin to react accordingly.

We also get peppered over the course of this month with the barrage of online vs. in-store sales comparisons. The fact that Internet sales grew at a double-digit pace does not surprise me. Throughout the year, the percent growth of Internet sales is also in the double digits. The fallacy is in trying to compare percent growth of Internet sales to percent growth of in-store ones. Internet sales are still in their nascent stages compared to traditional brick and mortar sales and are therefore operating off a much smaller base. When you calculate percent growth off a much smaller base, it’s far easier to have more impressive numbers.

“Every day of November is going to be ‘Cyber-something,'” Youssef Squali, global head of internet and media equity research at Cantor Fitzgerald, told CNBC’s “Squawk Alley” on Tuesday. “Today’s Cyber Tuesday. Tomorrow’s Cyber Wednesday. What this tells you is: What started before as one day where you can get the best deals has transformed itself into a week, maybe several weeks … where we’re getting better and better and deals.”

Black Friday shopping hit a new sales record of $3.34 billion, with Cyber Monday on track to hit $3.45 billion, according to Adobe Digital Insights. The shopping surge comes even as companies like Macy’s advertise “Cyber Week” and Jeep offers its Black Friday sales through the entire month.

Sales on Cyber Monday increased 12.1 percent over the prior year, to $3.45 billion, according to Adobe Digital Insights. That handily topped the firm’s projection for 9.4 percent growth, despite greater-than-expected sales on Black Friday.

Separate data from the National Retail Federation‘s consumer survey found that 6 million fewer people visited stores this Black Friday weekend, while 11.3 million more shopped Online. In total, 108.5 million people said they shopped Online, compared with 99 million who said they did so in stores. Bricks-and-mortar stores still account for the lion’s share of overall sales.

As We’ve seen, Black Friday & Cyber Monday 2016 was a smashing success financially, both in the U.S., Canada and in the U.K. Black Friday & Cyber Monday still looms tomorrow, and it’s safe to say that many consumers aren’t quite done with their November holiday shopping. Next year, would November sales figures once again break records in both sides of the Atlantic? A lot can happen before then, but the stats don’t lie — there are still scores of people around the world who believe Thanksgiving week is the time to be thankful for big discounts.

Consumer Spending in the United Kingdom increased to 307503 GBP Million in the third quarter of 2016 from 305664 GBP Million in the second quarter of 2016. Consumer Spending in the United Kingdom averaged 162492.11 GBP Million from 1955 until 2016, reaching an all time high of 307503 GBP Million in the third quarter of 2016 and a record low of 65075 GBP Million in the second quarter of 1956. Consumer Spending in the United Kingdom is reported by the UK Office for National Statistics.

Say Hello To Cyber November or Black November! Sales booming out early November than ever blanking the Internet and the shopping mall. Amazon, Walmart, Best Buy, Louis & other online & traditional retailer offering Black Friday & Cyber Monday discount the whole November.

Further to that end, the ICSC survey from November suggests that 80 percent of all spending from the Month went to retailers that have physical stores. Additionally, almost 30 percent of shoppers utilized buy online and pick-up in-store options. So the role of the physical store would seem to be inextricably tied to the success of digital shopping channels.

What this means to me is that the blurring of lines between retail channels is greater than ever before – and to be successful in today’s landscape, limiting yourself to a single option would seem foolish. However, at this time of year, the drumbeat seems to be to pit one versus the other in some sort of retail cage-match of nostalgia (brick and mortar) vs. progress (digital commerce).